ABOUT US
Our Founder’s Roots
Roseroot was founded by Rosenidh Despeines, born and raised in Jérémie, Grand’Anse, Haiti.
From a young age, Rosenidh found joy in caring for the hair of children, neighbors, and elders in her community. For her, hair care was more than a routine — it was an act of love, connection, and empowerment.
What began as simple moments of kindness grew into a passion for natural haircare, and today that passion lives on through Roseroot.
The Spark Behind Roseroot
Rosenidh was frustrated by store-bought products that left her hair dry, brittle, or coated with synthetic ingredients.
She wanted real hydration, real nourishment, and real shine — without the chemicals.
So she began experimenting with natural ingredients at home: aloe, hibiscus, castor oil, avocado, coconut, rosemary, lavender.
What started as a personal search for solutions evolved into something much bigger:
A hair mask created to truly transform hair — naturally.
Roseroot was born to fill that gap.
Our Purpose
Every strand tells a story.
Roseroot exists to help you embrace yours with confidence.
We aim to:
✨ Lock in hydration for long-lasting softness
✨ Reduce breakage so hair grows stronger
✨ Restore shine and vibrance
✨ Deliver salon-quality nourishment at home
Every time you use Roseroot, you should see and feel real transformation.
Our Values
Transparency
What you see on the label is exactly what’s in the jar.
Quality
Only pure, high-grade, 100% natural ingredients.
Empowerment
We believe in uplifting women through care, confidence, and community.
Trust
Safe, honest, effective formulas you can rely on.
What Makes Roseroot Different
The Roseroot Hair Mask is powered by a rich, intentional blend of:
- Aloe vera
- Hibiscus
- Avocado oil
- Coconut oil
- Jamaican black castor oil
- Sunflower oil
- Rosemary essential oil
- Lavender essential oil
- Vitamin E
We focus first on hydration, because hydrated hair is the foundation of health, shine, and growth.
No silicones.
No parabens.
No sulfates.
Just pure nourishment.
For Everyone, Every Day
Roseroot is gentle and effective for children (5+), adults, and all hair textures.
Whether you’re caring for your natural curls, coils, waves, or straight strands — Roseroot fits seamlessly into your routine.
In just 15–20 minutes, your hair absorbs the full benefits of the mask. No long salon visits required.
🌱 More Than a Hair Mask
Roseroot is a movement rooted in heritage, love, and the healing power of plants.
Created to help hair thrive — and people shine.